Skip to searchSkip to main content

About Us

Who We Are, What We Stand For, and How We Make a Difference.

Vision


Our vision is to empower entrepreneurs by providing intuitive tools designed to enable their success from the outset. We seek to equip startups and small corporations with dynamic dashboards that offer actionable insights, facilitating confident decision-making and optimizing operations. By integrating automation with a personal approach, we simplify critical business functions, including Finance, Administration, Human Resources, and more, within a unified ecosystem. Embracing transparency, resilience, and optimism, we are dedicated to assisting businesses in overcoming challenges, unlocking their growth potential, and achieving sustainable success. Ultimately, we aim to drive transformative change across various industries, creating a positive and enduring impact in the region and empowering entrepreneurs to develop sustainable businesses that contribute to a better future.

Mission
Our mission is to simplify business operations for startups and SMEs by providing comprehensive, easy-to-use dashboard solutions that address critical challenges across Finance, HR, Project Management, and more.

We are committed to:

Streamlining financial processes with NoWen (Know When) to enhance data accuracy and enable smarter decision-making.

Centralizing HR management and automating tasks through NoWo (Know Who) to improve efficiency and reduce errors

Optimizing project workflows and resource allocation with NoWat (Know What) to ensure timely task completion and effective collaboration.

Enhancing inventory and subscription management in e-commerce with NoWere (Know Where), enabling better cost control and performance tracking.

Enabling personalized customer interactions through NoHow (Know How) CRM tools to boost engagement and customer satisfaction.

Empowering SMEs with NoWy (Know Why) Business Intelligence tools to forecast trends, understand customer behavior, and make data-driven decisions using advanced AI.

Meet Our Team

Driven by Passion, United for Success.

Afiq Rosli

Afiq

Head of DevOps | HueTech Enterprise (CEO)

Learn More

Anatta

Head of Marketing | DANA Elite Sales Club Holdings (CEO)

Learn More

Thomas

Head of Strategic Sales

Learn More
Erwin DMF

Erwin

Co-Founder/COO

Learn More

Fella

Co-Founder/CEO

Learn More